Fashion Fortune is a time management game that allows users to manage their own fashion boutique. Players assume the role of a young lady who has just graduated from school and has decided to build and manage her own fashion boutique. The game offers two game modes – Story Mode and Endless Mode. In Story Mode, players must complete the goals in each level in order to finish the game, while in Endless Mode, players are free to play the game without restrictions.
At the start of the game, the boutique only has a few items including some clothing racks dressing rooms and a cash register. Each day starts with a set monetary goal that players have to earn. Customers will be arriving in the boutique and trying on some clothes. Each customer has five hearts that represent their patience. The quicker the player serves the customer, the more money is earned. The racks run out of items so users must re-stock them. Money earned from each level can be used to buy items for the boutique including dressing rooms, displays, couches for waiting, and more racks. As players progress through the game, other clothing styles and accessories are unlocked. The game also comes with mini games in between levels.